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July 2021
Karsten Brewery: Illusion
Karsten Brewery: Illusion
Karsten Brewery: Illusion
Karsten Brewery Print Ad - Illusion
Karsten Brewery Print Ad - Illusion
Karsten Brewery Print Ad - Illusion

Description

Ad by Karsten Brewery to launch a series of beers with band names. The launch took place on World Rock Day. The idea was to say that the psychedelic visual effect is fake, but the beer is real, referring to Karsten's slogan: the real beer.

Print advertisement created by Woop Comunicação, Brazil for Karsten Brewery, within the category: Alcoholic Drinks.

Caption

The illusion is fake. The beer is real.

Advertising Agency: Woop Comunicação, Jaraguá do Sul, Brazil
Creative Director: Johnny Loewen
Art Director: Bernardo Tarnowski
Copywriter: Jean Pierre Boos
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