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Water

Campaign
Agency Network: 
Published/Aired: 
June 2009
Karnataka:  Water

Description

Art director: Santhosh K.

Print advertisement created by Stark, India for Karnataka, within the category: Transport.

Caption

Fight the plastic monster.

Advertising Agency: Stark Communications, Bangalore, India
Copywriter: Vinu V. Krishna
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shahid.h's picture

dunno how the style of art is anyway connected to the copy and the plastic monster, too forced...

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

true shahid, art is good but the monster is suddenly not going with the design. As if client add this 11th hour...

Guest
tirthomitro's picture

pretty cheap copy

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

TRICKY's picture

riiiggghhhtttttt water is unhealthy mmmm so start drinking vodka.
what a great way to advertise karnataka tourism .....i am going there... prepare the shots

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

the visual looks attractive and also intresting in some ways... but in no way connects with the copy or in that case with the whole concept..

Guest
Guest's picture

Is it a circus or an ad?

www.vamosfalarmal.com.br

Guest
Guest's picture

terrorismo

Guest
Guest's picture

The plastic monster? Hmmm.. seems like it was written by a 14 year old copywriter.

Guest
Guest's picture

Mr. Santhosh Kone:(

Guest
Dev Kumar's picture

Well conceived idea, decent artwork, working body copy...but why couldn't you be cohesive in the headlines? The saving grace is, overall, you just about managed to convey your message. Now that's very unfair to the idea.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
STRTLRS's picture

Suggesting a solution to the problem would have been nice... The art direction is ok on these; there's a big disconnect between the background, the typography (too many typefaces) and that cheap looking bag monster thing. Also, they could have used a different color palette; the three ads are too similar.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

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