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Heritage

Campaign
Agency Network: 
Published/Aired: 
February 2011
Karnataka:  Heritage
Karnataka Print Ad -  Heritage

Also From This Campaign 2

Description

Print advertisement created by Stark, India for Karnataka, within the category: Transport.

Caption

Forget the budget.
Think heritage.

Advertising Agency: Stark, Bangalore, India
Creative Director: Sharat Kuttikat

Art Director: Santhosh K

Copywriter: Sharat Kuttikat
Production: Vidya Sharma, Rajesh Thomas
Photographer: N Sugathan
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macjac's picture

wat happen to stark, i guess they lost their brains on the way to bangalore

macjac
Activity Score 4
copycopycopy's picture

This ad is wrong on so many levels. At a time when we as a nation are struggling against the price rise of everyday groceries, you tell me forget about it and think about the heritage of Karnataka?. If the problem being addressed here is the worries related to budget and price rise and all that, I hardly think taking a vacation to learn more about the heritage or discovering the wildlife about a certain state is a solution at all. The art I agree is very well done, but the concept and the copy is a big let down if not offensive.
Sorry

copycopycopy
Activity Score 148
Copywriter
makelogobigger's picture

its downright s*****d. period.

makelogobigger
Activity Score 470
Copywriter
makelogobigger's picture

but. nice art.

makelogobigger
Activity Score 470
Copywriter
createwitty's picture

agree with copycopycopy...its being insensitive towards the price rise situation nd 'forget budget' is a bit too direct nd rude...completely gone wrong wid the message here...but nice art work..creative...

createwitty
Activity Score 204
Anonymous Author's picture

Chuckle.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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