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Pollock vs Ogilvy

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Twiga, Ukraine for Karmany, within the category: Professional Services.

Caption

Ad & Art. Garmin GPS, Ogilvy
Shanghai & Cathedral, Jackson Pollock

Advertising Agency: Twiga, Kiev, Ukraine
Creative Director: Slavik Fokin
Art Director: Slavik Fokin
Copywriter: Konstantin Chernyh
Designer: Igor Kosyrev
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salil.sharma's picture

what's the concept behind it
i can't get it

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

pierrelastname's picture

DONE: Aspiration Vs Inspiration

pierrelastname
Activity Score 2869
Copywriter
jackmancer2017's picture

To me, this only shows the difference between ads and art - I don't think that is what it wanted to do.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
alausa's picture

The age-old argument against commercial artists by fine-artists is that we're sellouts, because we're selling a product. What this campaign does is demonstrate, in clear terms, by pitting seemingly 'uninspired' commercial art against the finest of fine art (Goya, Pollock, Dali). Stressing that ad pieces are now worthy gallery pieces.

The counter argument is that the ads we're probably inspired by the paintings in the first place so whats the point? Good campaign in any case.

alausa
Activity Score 1420
Creative Director at Noah's Ark
matad's picture

well, they are different of course, but they are just the same. ads can also be like art sometimes

matad
Activity Score 20
Copywriter
MicheleVirgilio's picture

not efficace for me

MicheleVirgilio
Activity Score 2617
alausa's picture

???

alausa
Activity Score 1420
Creative Director at Noah's Ark
kleenex's picture

I like the concept.

kleenex
Activity Score 53172
Web Designer/Developer
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