Karlstad är musik

Published/Aired: 
August 2007
 Karlstad är musik
 Karlstad är musik

Description

This is an outdoor campaign for Karlstads new jazzfestival. The statue ”Sola i Karlstad” is the most famous and popular statue in the City of Karlstad. She was just given a jazzguitar.

Caption

Karlstad is music.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Mats Åstrand
Photographer: Magnus Svensson
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patroclo's picture

I could like it if it was an ambient, with a real guitar on the real statue. In this way I find it a bit... "easy"

patroclo
joalguvi's picture

that would be great, but i think that the local goverment or whatever wouldn't let that happen.

joalguvi
Activity Score 54
Art Director
manpowered's picture

Easy, relevant and good. go for it!

manpowered
Matte's picture

Easy? Well, It wasn´t easy to put the real guitar on her and bend the arm into the right angle.

Matte
GianT's picture

Don't overestimate photomontages difficulty ;)

GianT
Activity Score 56
Cooxie's picture

So they photoshoped the statue, but didn't bother removing the Epiphone logo on the guitar and whatever is written on the strap.

Plus what's the point showing the poster in its environment if there is no interaction with it?

Cooxie
Activity Score 124
Art Director
Spanky's picture

this is lacking in the good.

Spanky
Activity Score 4895
Other
Sezam's picture

Nothing special for me.To popular idea.

Sezam
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