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Whip's picture

Seems like you've chosen the the wrong path for a career!!!

Whip
Activity Score 80
emacklin's picture

What?

emacklin
Activity Score 15
Freelance Photographer / Los Angeles
Pun-isher's picture

To THE CREATIVE TEAM....
Please explain. Give us a context that this ad appears in-cos it makes no sense the way it is now.

Pun-isher
Leeds United's picture

You´re right. It is hard to understand without some local insight. Kari Traa is a famous norwegian free style skier, an olympic gold medal winner. When she retired from professional skiing she did like many other ex-professional sport heroes, created her own fashion brand. Kari Traa´s most popular products are comfy sports-underwear for women. And they do women wear only. Now, at least you know what to slaughter:)

Leeds United
Activity Score 92
Creative Director at TBWA\OSLO
Guest commenter's picture

i dont get it!

Guest commenter
Guest commenter's picture

i want to like it because it's beautiful, but i don't get it.

Guest commenter
Disco Munky's picture

Is boobs the concept?

I like boobs.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

hell yeah!

Guest
STRTLRS's picture

Don't know about the ad, but you guys should check out the site. It's full of tall Nordic women. WoooHoooooo!

The ad works!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

Guest commenter's picture

The site is for women.
Women are just walking breast and pussy. Ad reflects that.

Guest commenter
Whip's picture

Seems like you've chosen the the wrong path for a career!!!

Whip
Activity Score 80
Guest commenter's picture

It doesn't make sense, i watched the web site and it's a sport dress line for woman, and at this point i've lost the line... 'cause the AD; in my opinion it's clearly targeted for a men audience, moreover there's no a concept behind... or it's hidden very well. What they are try to tell me? What's the product? What i should buy ?
For discover all about that you have to go on web site... but if this is, a print AD doesn't not work for me... maybe it's a teaser ad? maybe it's a banner?

Guest commenter
Guest commenter's picture

It doesn't make sense, i watched the web site and it's a sport dress line for woman, and at this point i've lost the line... 'cause the AD; in my opinion it's clearly targeted for a men audience, moreover there's no a concept behind... or it's hidden very well. What they are try to tell me? What's the product? What i should buy ?
For discover all about that you have to go on web site... but if this is, a print AD doesn't not work for me... maybe it's a teaser ad? maybe it's a banner?

Guest commenter
Guest commenter's picture

Kari Traa has a provocative history. Some years ago she posed halfnaked on the cover of the biggest sports magazine in Norway - http://www.wildfoto.no/show.asp?picture=324 -, and all hell broke loose. When she launched her women wear collection she said she did that out of love for female curves, and I guess that is what the print ad is trying to say - love (heart) female (breast, bottom, "flower") curves. I don´t say I love this ad, but I guess it works here in Norway, where everybody knows Kari Traa. And as a woman, I find this as a tribute to feminity.

Guest commenter
Guest commenter's picture

well i guess as long as it appeals to its audience, the rest of us have nothing to say..

Guest commenter
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