May 2007



For athlete's foot and other fungal infections.
Tough on fungi. Gentle on skin.

Advertising Agency: DM9-JaymeSyfu, Philippines
Executive Creative Director: Eugene Demata
Creative Directors: Mike Calaquian
Art Director: Mike Calaquian
Copywriter: Jerry Hizon
Creatives: Allan Montayre
Agency Producer: Rissa Guillas
Photographer: Paolo Gripo
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itch's picture

not a bad idea after all.. but the lightings...hmm, it's like everywhere..

Activity Score 802
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

returntosender's picture

what the hell that it means?
somebody explain me the connection between fungi and the smell of the feet.
It is so gentle that it leaves the feet dirty?

Don't get it.

Activity Score 42
Art Director
ivan's picture

Fungi makes feet smell. Consider yourself lucky that you have not experienced it yet. :)

Creative Director at Ads of the World
theassailante's picture

ha i think this is funny. interesting. perhaps improved art direction?

Activity Score 234
skullforce's picture

is that why my feet smell?

Activity Score 66
Creative Director
ellehcimeo's picture

There are many reasons why your feet smell kitten. One of them is from bacteria that have are having a party on them. Then if you get a fungus on them, they will also smell. And if you are wearing the same socks everyday, that might be why. If your feet can't breathe (from wearing shoes that have plastic bottoms or manmade materials), and if they are swimming around all day in their own juices, that is also why they smell. And if you have dead skin hanging around on the bottoms that could also be causing odor. So many many reasons, so little time.

Activity Score 3358
Art Director
muji's picture

I like the concept. Photo and art direction could be much better.

Activity Score 64
Art Director
Punch's picture

Así es. Yo también estoy de acuerdo contigo.

"Aquí también se opina en español y em português".

Activity Score 610
Creative Director |

"no silencies lo que no sabes expresar".

Laurent's picture

i love this. once again, such a good sense of observation. bringing out the unexpected in what normally goes by un-noticed.

Activity Score 279
General Manager at White Rabbit
no_comment's picture

is that a mirror on the wall? where's the reflection?

Activity Score 55
Art Director
Joe Harris's picture

maybe they are vampire karate tinea ninjas - hey, that's a great idea for a movie.

Joe Harris
Activity Score 176
Creative Director |

If at first you dont succeed... don't try parachuting

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