Agency Network: 
June 2017
Kamasutra: Greyhound


In India, the pull-out method is the most preferred contraceptive among couples. It is considered convenient, and much more pleasurable than using a condom, as there is no ‘latex’ feel. However, this is a highly unreliable method of contraception. Kamasutra, a popular condom brand in India, wanted to tell people just how unreliable and risky this method is. And wanted to urge them to use Kamasutra's SuperThin condoms instead.

Print advertisement created by FCB, India for Kamasutra, within the category: Health.

Advertising Agency: FCB Interface, Mumbai, India
Creative Director: Robby Mathew
Art Director: Vipul Salve
Copywriter: Rakesh Menon
Illustrator: Cocktail Arts Co.
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