Dodger Program, Traffic light

Campaign
Agency Network: 
Published/Aired: 
May 2010
Kaiser Permanente:  Dodger Program, Traffic light

Description

Print advertisement created by Campbell, United States for Kaiser Permanente, within the category: Health.

Caption

Intentional
Kaiser Permanente Thrive

Advertising Agency: Campbell-Ewald, LA, USA
Creative Director: Mark Simon, Mike Conboy
Art Director: Chip Kettering
Copywriter: John Dolab
Illustrator: Sugar Digital
Photographer: Stock
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Reality Check's picture

Looks more like a work-in-progress than a finished campaign.

Reality Check
Activity Score 2545
sirvan's picture

A work in progress for what?

This is more like a word game put-to-paper. There is absolutely no concept here. If the tagline was something like "Making Life More Complete" (bad), then it would SORT OF make sense.

But now, as is, these ads sense make no.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Guest's picture

Agreed

Guest
Reality Check's picture

These ads run in the la dodger program on game day, and their yearbook. - Campbell-Ewald, LA, USA

Reality Check
Activity Score 2545
Guest's picture

too bad it's a waste.

Guest
Ed Rapport's picture

The concept is "Baseball" but there still needs to be some sort of tagline to sum all pieces together... Not the most creative campaign but nice nonetheless.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

That's not a concept. That's throw up in my mouth.

Guest
doubleoseven's picture

No idea what Kaiser Permanente is by this ad.
At first I figured that was because it's not American, but it is?
So I'm more confused. People should surely know what the product is in an ad.

doubleoseven
Activity Score 106
Guest's picture

Completely agree

Guest
tytpol's picture

And?

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Guest's picture

What's Kaiser Peminente do?

Guest
Rare View's picture

FORCED !

Rare View
Activity Score 30
Art Director at Indohome
Reframer's picture

crap.

Reframer
Activity Score 23
Creative Director at Outcrop.com
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