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Kitchen

Agency Network: 
Published/Aired: 
December 2009
Kagatani:  Kitchen
Kagatani Print Ad -  Kitchen

Description

Print advertisement created by Grey, Japan for Kagatani, within the category: House, Garden.

Caption

Don't drop it.

Advertising Agency: Grey, Tokyo, Japan
Executive Creative Director: Masayoshi Soeda
Copywriter: Kei Oki
Art Director: Shinmei Yamamoto
Photographer: Akihiro Ito
Retouched by: Akira Takeuchi
Stylist: Mari Ito
Model Maker: Naoyuki Yoshisue
Postproduction: Amana, UN
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talkingisfree's picture

The idea is ok, but i don't like the copy. You don't need it, however.

talkingisfree
Activity Score 2712
Art Director
Brooklander's picture

Like the idea but there's just something putting me off. Is it the fact the kitchen is spotless and looks like a show home?

Brooklander
Activity Score 42
Art Director
thedesignaddict's picture

I like the idea, but the execution could be much better.

thedesignaddict
Activity Score 5403
Art Director at Freelance
alexander_bickov's picture

Scary :)

alexander_bickov
Activity Score 3281
Brain-Art's picture

Good Idea

Brain-Art
Activity Score 1101
Graphic Designer
silvi's picture

Bad copy, bad photo, good idea.

silvi
Activity Score 4172
Copywriter
J Designer's picture

I agree with silvi.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
kurtberengeiger's picture

I agree on agreeing.

kurtberengeiger
Activity Score 7327
Copywriter
patUDAY's picture

Very sharp visual idea.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

wongster's picture

Motorolla Razor already had very similar concept for TV spot.

wongster
Activity Score 15
The Halo Group
Jonra's picture

I have a feeling her kitchen would be a mess but nice idea.

Jonra
Activity Score 43
Creative Director
sandhya rao's picture

could be better...but i liked the idea so very much...

sandhya rao
Activity Score 217
india
WillyLatasa's picture

LIKE IT!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

jazzringz's picture

how can be the knife that long?? if they had placed it right in the top of the women it wud be better..!!

jazzringz
Activity Score 104
Art Director at TBWA
F.Abboud's picture

I feel there is something missing in this Ad; the art direction doesn't look strong and the woman doesn't look Japanese

F.Abboud
Activity Score 218
Planner
krautland's picture

weak art direction: you don't need the woman.
weak copywriting: the line sucks.

fire the creative director.

krautland
Activity Score 3214
Art Director at erm... no calls please.
yousef.k's picture

i dont agree i think you need the woman to show you where to look...

yousef.k
Activity Score 91
Copywriter at Drive Communications
thedesignaddict's picture

I absolutely agree. Human presence also enhances the emotional/human connection to the proposition.

thedesignaddict
Activity Score 5403
Art Director at Freelance
AssassinX's picture

Well, not bad.

Early 90's.

AssassinX
Activity Score 1329
AssassinX's picture

Well, not bad.

Early 90's.

AssassinX
Activity Score 1329
PERP's picture

Ok, so you have this amazing photo, very catchy, with a strong concept and very defined construction balance, and you decide to put a knife hanging on the edge of all the eye-action because...

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

miko1aj's picture

.

miko1aj
Activity Score 3086
Don Rapper's picture

very good. They should've put a regular kitchen, this one looks like too much. its unnecessary

Don Rapper
Activity Score 223
cruzialx's picture

is that a knife or a sword? o_O

cruzialx
Activity Score 194
Affinity Express Inc.
jackmancer2017's picture

lol ;D

jackmancer2017
shitmonk's picture

great idea but the image somehow makes you think "that woman doesn't belong here" like she's looking to rent an apartment and while checking this one out she accidentally came in the kitchen at that moment...

shitmonk
Activity Score 465
evanguyen's picture

it took me minutes to understand the idea. The Knife is so dull.

evanguyen
Activity Score 20
Copywriter
rolling.stone's picture

good idea, copy didn't need

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

kitchen bench top's picture

Top post. I look forward to reading more. Cheers
http://www.fkv.com.au

kitchen bench top
Activity Score 2
Editor at bangalore
alexanderjames137's picture

Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.

alexanderjames137
Activity Score 4
alexanderjames137's picture

Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.

alexanderjames137
Activity Score 4
luisahinders's picture

I love the the way it is being furnished.
Very clean and very nice for the eyes to look at. I noticed that the corners are really on its detailed.

luisahinders
Activity Score 2
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