Safety pin

Agency Network: 
December 2010
Kadambini:  Safety pin


Print advertisement created by Ogilvy, India for Kadambini, within the category: Media.

Advertising Agency: Ogilvy, Gurgaon, India
Creative Directors: Jossy Raphael, Shailender Mahajan
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Illustrator: Krishnapriya
Typographer: Krishnapriya dutta Gupta
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Roger Keynes's picture

I quite like the art direction but the copy / comms strategy feels pretty random.
Baby's => Mozzies... yeah, I get that.
But... Ice cream => Holy man?
And salt => Bin Laden???
Maybe this is a more colloquial set of messages.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

amrutvamsi's picture

Sorry for asking... but pls can someone tell me what is the meaning of this ad? what is KADAMBINI?

Activity Score 6
Graphic Designer at graphic designer
Sdb's picture

Kadambini is a magazine, they want to say that we should read the magazine to think beyond the issues mentioned in the ad.

There is another way to explain the ad, the issues mentioned are interconnected, its very intelligently done, if you see the next two ads, then you will understand.

Activity Score 1354
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Lazarus's picture

Hmmm... interesting.

Activity Score 1523
Creative Director
dadada's picture

i don't get it.

Activity Score 1708
Art Director |

Everybody is creative, be yourself.

shahidali's picture

Good idea but spontaneity missing. Jumping from one word to other sometimes is forceful.

Activity Score 4037
Dhaka, Bangladesh |


kleenex's picture

The art is good...

BUTTTT what is the message they want to say????

Activity Score 57557
Web Designer/Developer
deadlinecanwait's picture

very nice

Activity Score 107
Art Director
fotdot's picture

Watch out for mozzies carrying safety pins.

Activity Score 672
Creative Director
gengar10000's picture

I don't get it. Somebody please explain.

Activity Score 6
pitted prunes's picture

danger child being bitten by dengue mozzies due to pollution? where mozzies and babies meet??

if its trying to convey "danger of child being bitten by dengue mozzies cause of pollution" then i think theres sth wrong with the sequence. readers read from left to right – illustration of mosquito should therefore be placed before the words pollution, dengue etc.

unclear msg, nice illustration

pitted prunes
Activity Score 216
bitebrands's picture

nice illustration though..

Activity Score 36
cyberjaleel's picture

nice illustration but could you please explain this..?

Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

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