Show us your B

Agency Network: 
March 2017
JWT: Show us your B

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J. Walter Thompson created Female Tribes to change the cultural narrative around women, and specifically to champion Female Capital - the value that women bring to the world as women.

Print advertisement created by JWT, United Kingdom for JWT, within the category: Agency Self-Promo.


Taking away 25% is offensive. Yet globally women still earn a quarter less than men. Let's stop insulting women and close the pay gap.

Advertising Agency: J. Walter Thompson, London, UK
Creatives: Katia Schutz, Stefan Foster
Executive Creative Director: Lucas Peon
Creative Director: Jaspar Shelbourne
Project Manager: Kate Madden
Account Director: Charlie Martyn
Planners: Dan Cameron, Rachel Pashley
Digital Strategist: Pierre-Henry Briec
Media Agency: Maxus
Media Agency Managing Director: Anna Hickey
Media Agency Chief Executive: Lindsay Pattison
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