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Choose Later, Skate

Campaign
Agency Network: 
Published/Aired: 
April 2012
JVC:  Choose Later, Skate

Description

Print advertisement created by FCB, Brazil for JVC, within the category: Electronics, Technology.

Caption

Choose Later – Up to 130 consecutive shots.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Chief Creative Officer: Javier Campopiano
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Photographer: Zarella Neto
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Dolores Caballero
Advertiser's Supervisor: Fernanda Romero
Image Retouchers: Rodrigo Cortez, Paulo Rogério / Boreal
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Highest Rated

juli86's picture

Very good.

juli86
Activity Score 155
morse's picture

Really great idea. Nice photos too.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture

Won a lion I think.

alausa
Activity Score 1420
Creative Director at Noah's Ark
certaintly's picture

to me it looks really awkward. i think they could have done a more creative execution of the garbage shots

certaintly
Activity Score 3994
Fera Groove's picture

You think?
It got 4 lions, two of them gold.
Good stuff.

Fera Groove
Activity Score 205
Art Director
certaintly's picture

i do. i take lions with a grain of salt

certaintly
Activity Score 3994
spears ava's picture

nice

spears ava
Activity Score 206
Copywriter
ItMatters's picture

lol that's really good.

ItMatters
Activity Score 2167
certaintly's picture

what the hell? *edited because before there was spam above

certaintly
Activity Score 3994
kleenex's picture

interesting concept.

kleenex
Activity Score 58657
Web Designer/Developer
kalpesh78's picture

love it.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

bate_palmas's picture

Brilliant idea. Feels like it could have been cleverer though somehow...I think maybe something to do with the 130 consecutive shots.

bate_palmas
Activity Score 1479
lemonAd's picture

The more I think about this Ad the more I like it.

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

Nike Diesel's picture

Excellent campaign.

Nike Diesel
Activity Score 13718
Art Director
gonniethegon's picture

Excellent

gonniethegon
Activity Score 102
Copywriter at Lowe Ginkgo |

http://www.linkedin.com/gonzalomlopez

Fernando Fernandes's picture

Sem comentários... grande idéia! Genial!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
LittleJoe's picture

At first time I didn't understand why was he in the can, but now I think it's great :)

LittleJoe
Activity Score 345
Graphic Designer at Torino
karruza's picture

the thinking gap! very nicely done and a creative interpetation! a lion?

karruza
Activity Score 288
JustinCarrasquillo's picture

Absolutely cool concept !!!

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

juli86's picture

Very good.

juli86
Activity Score 155
juli86's picture

Very good.

juli86
Activity Score 155
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