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Published/Aired: 
March 2009
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Juvenile Protective Association:  Kid, 2

Description

Advertising Agency: EuroRSCG Chicago, USAArt Director: Puja Shah

Print advertisement created by Euro RSCG, United States for Juvenile Protective Association, within the category: Public Interest, NGO.

Caption

Verbal abuse is still abuse. Help Juvenile Protective Association stop all child abuse.

Copywriter: Eugene Fuller
Creative Director: Blake Ebel
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Highest Rated

Guest's picture

so... you can't even scold your kids now?

Guest
JPhilly's picture

The art direction could be a little better. It kinda looks like the hand is petting the kid's head.

JPhilly
Activity Score 173
Student- Ohio University |

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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Guest's picture

Things made of letters...
Stop please.

Guest
Guest's picture

nice picture, but so use

Guest
picktokyo's picture

man. this doesn't work. even the mood is not there. It seems that the picture is for other purpose, you guys just rip it off from somewhere and add a little bit DI. even they doesn't look hurt. a big no no.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

so... you can't even scold your kids now?

Guest
Guest's picture

Scolding your child is not the same thing as verbally abusing your child.
Scolding your child is telling them that what they did was bad. It's directed at what the child did. It's done to teach your child the difference between right and wrong.
Verbal abuse is insulting your child, calling your child names, telling your child he/she is worthless or stupid, making fun of your child, humiliating your child. It's directed at the child as a person and it's intended to hurt just for the sake of hurting.

Guest
Jon-Paul Mountford's picture

Enough with the crying kids already.

I've seen plenty of Jill Greenbergh - esque pictures this year

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

weren't crying kids were on this site just 3 or so weeks ago?

Guest
Guest's picture

I think its a powerful campaign. nice art direction!

Guest
Guest's picture

Love it. Very Powerful. Emotional. Simple. Very cool.

Guest
Guest's picture

picktokyo, where is this campaign ripped off from?
I've never seen anything like this. I happen to love this campaign.

Guest
Guest's picture

I think it's quite effective
It hits home when you have children of your own and if you had ever been the subject of verbal abuse it would definately hit home and make you think what effect this has on children.
It is not so much about the artwork, it is a serious campaign with serious outcomes.

Guest
Guest's picture

how did u make the kid cry like this at photosession? a bit of verbal abuse?:)

Guest
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