Agency Network: 
Published/Aired: 
March 2009
Juvenile Protective Association:  Kid, 1

Description

Print advertisement created by Euro RSCG, United States for Juvenile Protective Association, within the category: Public Interest, NGO.

Caption

Verbal abuse is still abuse. Help Juvenile Protective Association stop all child abuse.

Advertising Agency: EuroRSCG Chicago, USA
Art Director: Puja Shah
Copywriter: Eugene Fuller
Creative Director: Blake Ebel
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Highest Rated

Guest's picture

nothing new....

Guest
Guest's picture

nothing new....

Guest
Guest's picture

liked it, but why are you showing verbal abuse in a physical manner?

Guest
Guest's picture

maybe to show how much it can hurt children?

Guest
Guest's picture

en todo caso es mucho más importante lo que este abuso genera en el futuro de quien lo sufre. y no centrarnos en q lo que se esté diciendo es como un golpe, un "pelo revuelt?" o un ahorcamiento tipo simpsons...

first idea, nothing new...

Guest
creativefolks.net's picture

interesting....... how did they make this kids cry ?
I think this is wrong , you dont have to show it as it is.. what is the message ?

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creativefolks.net
Activity Score 58
sk_jolly's picture

I agree, you don't have to make the kids cry to present the message. I think, these kids are too young to be actors, so they are actually crying.

sk_jolly
Activity Score 2
Intermarkets Abu Dhabi
Guest's picture

Very very good work. The kids are actually looking miserable. (Are they really crying?) The idea of showing verbal abuse as of no less a magnitude than physical abuse isn't new... I remember a Thai campaign with fists coming out of screaming mouths...but this is very well executed. Keep it up!

Guest
Guest's picture

Nice idea, very well art directed. the tears look post produced- very very powerful.

Guest
Guest's picture

This is my favorite of the three. Very powerful.
Well Done.

Guest
Guest's picture

Hey guys, the kids are actually crying in these. The CD from Euro was a guest speaker at our school and said that they made the kids cry by telling them that their mommy or daddy left them behind. The parents played along by pretending to leave. Also, this ad was done by a student and it really impressed the CD, hence why they were ultimately hired and then they turned the work into a real ad.

Cheers

Guest
Guest's picture

Hey guys, the kids are actually crying in these. The CD from Euro was a guest speaker at our school and said that they made the kids cry by telling them that their mommy or daddy left them behind. The parents played along by pretending to leave. Also, this ad was done by a student and it really impressed the CD, hence why they were ultimately hired and then they turned the work into a real ad.

Cheers

Guest
Guest's picture

a very powerful ad i must say

Guest
Guest's picture

nuice

Guest
Guest's picture

did anyone mention that the photography idea seems to come from Jill Greenberg: Manipulator.com
it is interesting that the photographer is not listed... why is that.
I know there is nothing new under the sun but ... my goodness!

Guest
dheeraj4uuu's picture

Good work...it shows how it hurts children...really nice..

dheeraj4uuu
Activity Score 34
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