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Anatomy of a great idea

Agency Network: 
Published/Aired: 
February 2011
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Views
18257
Jung von Matt:  Anatomy of a great idea
Jung von Matt Print Ad -  Anatomy of a great idea

Description

Print advertisement created by Jung von Matt, Sweden for Jung von Matt, within the category: Agency Self-Promo.

Caption

unconventional thinking
insights
entertainment
innovation
simplicity
pop colture
momentum

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Highest Rated

slimmy's picture

So?

slimmy
Activity Score 51
Art Director
morse's picture

Cool idea. Let's dissect this ad... :)

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture

cool idea... i love the simple

luispiter
Activity Score 2756
comunication
zaheenkb's picture

What the hell is a pencil?

zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

CuriousPencil's picture

A distraction, a foil, a folly, a yo-yo for children who run to the end of the road and back again two hundred times and back again so their parents can kiss with the simple words "we'll time you, GO", a clicking tock of how many times you've put your mark in the comments of AOTW, a nothing. Everything for some, vapour for others, a goal, an irony and an empty clown shoe with a growing shoesize,

An irrelevance,

An advertisement.

CuriousPencil
Activity Score 4225
Copywriter
KbxAds's picture

with your oh-so-deep-thinker-devil-may-care profile pic, and your constant attempts at writing lofty copy in comments, you are not fooling anyone, sir. give up.

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

zaheenkb's picture

And yes, I love the simplicity too. But it isn't communicating any action.

zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

chapelier's picture

I love this! It's my new wallpaper :) not sure what it's selling, but oh well!

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

slimmy's picture

So?

slimmy
Activity Score 51
Art Director
CuriousPencil's picture

No.

Using a lightbulb to represent thinking?

Aren't we a LOT past that?

CuriousPencil
Activity Score 4225
Copywriter
Martingalle's picture

I really like the art direction ! As for the idea, well thats nice to see how the bulb sticks to the IDEA symbol !

Martingalle
Activity Score 22
Glut's picture

That´s right Curious pencil. Next.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
lalmadv's picture

Yes. Next please.

lalmadv
Activity Score 78
Copywriter
Lazarus's picture

Not bad.

Lazarus
Activity Score 1536
Creative Director
livvy's picture

LOVE the typography of this ad. other than that... well, I have seen better.

livvy
Activity Score 84
Marketing Manager at McGill University |

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

jackmancer2017's picture

Would be nice if they'd find something other then a lightbulb to illustrate an idea :)

jackmancer2017
KbxAds's picture

it's a cool poster, don't lie and say u did not save it to print it out in future when you build your perfect work-space/cubicle/grotto, coz i did, ima print it soon

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

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