Anatomy of a great idea
Description
Print advertisement created by Jung von Matt, Sweden for Jung von Matt, within the category: Agency Self-Promo.
unconventional thinking
insights
entertainment
innovation
simplicity
pop colture
momentum
Cool idea. Let's dissect this ad... :)
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cool idea... i love the simple
What the hell is a pencil?
Zaheen
A distraction, a foil, a folly, a yo-yo for children who run to the end of the road and back again two hundred times and back again so their parents can kiss with the simple words "we'll time you, GO", a clicking tock of how many times you've put your mark in the comments of AOTW, a nothing. Everything for some, vapour for others, a goal, an irony and an empty clown shoe with a growing shoesize,
An irrelevance,
An advertisement.
And yes, I love the simplicity too. But it isn't communicating any action.
Zaheen
I love this! It's my new wallpaper :) not sure what it's selling, but oh well!
keeping the right side of your head warm. http://thethinkingtoque.blogspot.com
So?
No.
Using a lightbulb to represent thinking?
Aren't we a LOT past that?
I really like the art direction ! As for the idea, well thats nice to see how the bulb sticks to the IDEA symbol !
That´s right Curious pencil. Next.
Yes. Next please.
Not bad.
LOVE the typography of this ad. other than that... well, I have seen better.
Keeping the right side of your head warm.
Would be nice if they'd find something other then a lightbulb to illustrate an idea :)
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