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Compressed Fun, Sex

Campaign
Agency Network: 
Published/Aired: 
May 2007
Juicy Fruit:  Compressed Fun, Sex

Description

Print advertisement created by DDB, Australia for Juicy Fruit, within the category: Confectionery, Snacks.

Caption

Compressed Fun

Advertising Agency: DDB, Sidney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Retouching: Dennis Monk
Art Director: Jakub Szymanski
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hrd2mpress's picture

aha. inspired by the clio-winning STUFFIT campaign, no doubt.

hrd2mpress
Activity Score 62
Creative Director
ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
kre8's picture

it might look a bit different, but conceptually it's identical.

kre8
Activity Score 989
Copywriter
Chris's picture

thought of the same thing when i saw this

Chris
Activity Score 1935
Art Director
hrd2mpress's picture

same line of treatment and thought in all three, don't you think? i mean, here we are, playing 'spot the difference'!

hrd2mpress
Activity Score 62
Creative Director
A. J. SMITH's picture

I looked again, the stuffit ads ARE the same.

I was wrong.

A. J. SMITH
Activity Score 2822
ellehcimeo's picture

I hardly think this juicy fruit gum can be compared to having sex. Or to having a bunch of sex compressed.
Two thumbs down... but I'll save the artwork for research purposes.

ellehcimeo
Activity Score 3376
Art Director
Rog's picture

Agreed, Bella.
The visuals cheeky, saucy, audacious but... chewies = fun?!!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Dick Huges's picture

is the same as the stuffit campaign. they even use Compressed in the headline. shame.

Dick Huges
Activity Score 937
Copywriter
fractalrene's picture

Bad timing I like to think. Who in in his sane judgement would copy an award winning ad?

fractalrene
Activity Score 1504
Copywriter
kre8's picture

it's happened to all of us. you think of an idea, you start working on it - and then the you see someone else has done basically exactly the same thing. at that point, the only thing to do is say: "well, shit. we should have got it out faster" and then proceed to throw your work in the bin and work harder/faster next time.
these guys must've thought that theirs is different from stuffit. guys, its not. bite the bullet and throw it away.

kre8
Activity Score 989
Copywriter
PaulyG_fill in the blank's picture

isn't this a little racy for Juicy Fruit. All these people bangin'?

PaulyG_fill in ...
Activity Score 1148
Copywriter
ellehcimeo's picture

Not if it's in a nuddie mag.

ellehcimeo
Activity Score 3376
Art Director
Besha's picture

I don't like this at all. Bad, bad taste!

Besha
Activity Score 295
Art Director
Rog's picture

Ideas cool.
Lose that line.
wtf?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

erhanali's picture

Theri is no idea, but the line is the idea.
Not bad ad guys. It sells.

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

Rog's picture

You think chewing gum is "fun"?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

sergiolobo's picture

have you ever seen STUFFIT DELUX from Saatchi & Saatchi, New York?
It won every thing.

sergiolobo
Activity Score 10
Art Director
mrtalented's picture

suits a flavored condom ad better.

mrtalented
Activity Score 2171
Creative Director
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