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Compressed Fun, Sea

Campaign
Agency Network: 
Published/Aired: 
May 2007
Juicy Fruit:  Compressed Fun, Sea

Description

Print advertisement created by DDB, Australia for Juicy Fruit, within the category: Confectionery, Snacks.

Caption

Compressed Fun

Advertising Agency: DDB, Sidney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Retouching: Dennis Monk
Art Director: Jakub Szymanski
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buy by bye's picture

I don't chew gum to have fun.
I chew it to not-smoke, relieve stress, to activate my mouth, have some taste, release sour mouth after dodgy food.. etc

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

twelve_noon's picture

it's a kids gum. obviously...

twelve_noon
Activity Score 617
Creative Director
k-rocka's picture

hence the sex ad...

k-rocka
Activity Score 426
Graphic Designer
buy by bye's picture

kids don't know words like 'compressed'! plus there is nothing 'kiddy' in this ad.
how da hell is this a kids ad??

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

ivan's picture

They can put different executions in different magazines. Sex ad for FHM, toys ad in Archies.

ivan
Activity Score 12
Creative Director at Ads of the World
Rog's picture

Cool for me... just spit that stupid line.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Mmm, I reckon the hours and hours spent collecting those images and creating this ad would have been better spent concepting.

hang-the-dj
Activity Score 1262
Copywriter
sergiolobo's picture

have you ever seen STUFFIT DELUX from Saatchi & Saatchi, New York?
It won every thing.

sergiolobo
Activity Score 10
Art Director
mrtalented's picture

nice effort though.

mrtalented
Activity Score 2171
Creative Director
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