Fuck Traffic

Agency Network: 
April 2018
Joy: Fuck Traffic


Bogotá ranks among world's most traffic congested cities, so when there’s any traffic jam, repair on the road or protest, the mobility gets worse and people cannot reach their destination. That’s why we invited people to use bikes and break through.

Print advertisement created by BBDO, Colombia for Joy, within the category: Public Interest, NGO.

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Executive Creative Directors: Mario Lagos, Juan David Jaramillo
Creative Directors: Daniel Delgado, Andrés Luque
Art Directors: Marcela Zapata, Iván Saavedra
Copywriters: Alejandro Arango, Jerónimo Zapata
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