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Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Grey, Philippines for Joy Dishwashing Liquid, within the category: House, Garden.

Caption

Still using laundry bars on your plates? You might as well wear them.

Advertising Agency: Campaigns & Grey, Philippines
Director: Paolo Dy
Executive Creative Director: Ompong Remigio
Creative Director: Noel Orosa
Copywriter: Noel Orosa
Art Director: Anton Panajon, Gil Corcuera
Producer: Richie Aquino
Associate Creative Director: Mel Aguinaldo
Production company: Abracadabra
Graphic Designers: Eric Capongcol, Gredge Salvador
Account Director: Eres Gatmaitan
Post production: Post Manila
Music Studio: LIquid Post
Actor: Maricar Dizon
Fashion Stylist: Rious Caliso, Noel Orosa
Photographer: Milo Sogueco
Designer: Rious Caliso
Account manager: Christina Melchor
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Highest Rated

ryanpaco's picture

The message of this ad is very quite simple and I think only Filipinos can relate to this. I guess the ad agency is trying to create a humorous point here. The product "Joy dish washing liquid" is not actually expensive, they are not persuading people to buy expensive dish washing instead they simply educating people in a humorous way that laundry bar is for clothes and not for plates. :)

ryanpaco
Activity Score 12
Marketing Manager at Marketing Manager / Associate Art Director
dbor's picture

What it’s mean?

dbor
Activity Score 1455
MK-tessa's picture

Clearly that girl doesn't eat. So i guess it makes sense that she would rather wear them. lol

MK-tessa
Activity Score 216
Art Director at student
MidasTouch's picture

Lol, epic

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

john ler's picture

comment of the week

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
gadgets's picture

using laundry bars = stupid? FAIL

gadgets
Activity Score 1063
nerio's picture

why is using laundry bars (whatever that is) equals to wearing plates? I don't get it... can someone explain please?

nerio
Activity Score 166
Web Designer/Developer
iamjeco's picture

A laundry bar (supposedly laundry soap bar) is used to wash clothes and other fabrics. In the Philippines, however, it is also used to wash plates.

iamjeco
Activity Score 2
Polytechnic University of the Philippines
lucie123's picture

It's a campaing for Lavaza?

lucie123
Activity Score 604
CuriousPencil's picture

It's a campaign for "my friend's wife/daughter has pretty. Sell things with her picture." Nothing more.

CuriousPencil
Activity Score 4225
Copywriter
vidya.shankaran's picture

Lame!

vidya.shankaran
Activity Score 724
vidya.shankaran's picture

Lame!

vidya.shankaran
Activity Score 724
ryanpaco's picture

Your out of place

ryanpaco
Activity Score 12
Marketing Manager at Marketing Manager / Associate Art Director
ie06gg's picture

The ad is actually insightful. (I'm assuming this ad is aimed for Filipinos)

In Philippines, it is very common for people to use laundry bars as their dishwashing soap. It's a third world country.
How do I know this? I grew up there.

Surprisingly, the copy, written in "Tagalog" does not make sense to me. It is written in an odd way. Note that my first language is "Tagalog"

Good insight. So-so with the delivery.
"Tagalog" copy does not make sense to me (a native Tagalog speaker).

ie06gg
Activity Score 132
Ontario College of Art and Design |

It's easier to criticize than to create.

kleenex's picture

Where is Lada Gaga when you need her?!?!?!?!

kleenex
Activity Score 52706
Web Designer/Developer
ace85le's picture

lolz lady no gaga.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

kulago's picture

Lame Ad, and a backward thinking about new filipinos

kulago
Activity Score 101
associate creative
estgene12's picture

this is so cool. I totally get it :))

estgene12
Activity Score 8
Art Director at Polytechnic University of the Philippines
ryanpaco's picture

The message of this ad is very quite simple and I think only Filipinos can relate to this. I guess the ad agency is trying to create a humorous point here. The product "Joy dish washing liquid" is not actually expensive, they are not persuading people to buy expensive dish washing instead they simply educating people in a humorous way that laundry bar is for clothes and not for plates. :)

ryanpaco
Activity Score 12
Marketing Manager at Marketing Manager / Associate Art Director
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