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Pelé

Campaign
Agency Network: 
Published/Aired: 
November 2011
Jornal O Povo:  Pelé

Description

Print advertisement created by Integral, Brazil for Jornal O Povo, within the category: Media.

Caption

Black man with a white soul, white man with a black soul.
We like it that way: everything mixed up.
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.

Advertising Agency: Íntegra, Fortaleza, Brazil
Creative Director: Lauro Marcus, Paulo Fraga
Art Director: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares
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Highest Rated

iambusy's picture

bad type...n ok ok copy.... nice illus

iambusy
Activity Score 2219
Copywriter |

busy.

andylefty's picture

And illegible type here. Weak copy.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Billoughsby's picture

I like the series, and the type on the first two. The last one hurts a bit for legibility, yes, but the illo and style are ok.

Don't know how this was used, but as a full page in a newspaper, it would produce something worth tacking up.

Billoughsby
Activity Score 5154
Art Director |

That's it.

iambusy's picture

bad type...n ok ok copy.... nice illus

iambusy
Activity Score 2219
Copywriter |

busy.

MicheleVirgilio's picture

Good idea. Nice campaign...i don't like the text.

MicheleVirgilio
Activity Score 2617
umitaydin's picture

Very nice artdirection. Good idea.

umitaydin
Activity Score 19
Art Director at Ankara University
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