Description
Print advertisement created by Integral, Brazil for Jornal O Povo, within the category: Media.
Caption
Black man with a white soul, white man with a black soul.
We like it that way: everything mixed up.
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.
Advertising Agency: Íntegra, Fortaleza, Brazil
Creative Director: Lauro Marcus, Paulo Fraga
Art Director: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares
Creative Director: Lauro Marcus, Paulo Fraga
Art Director: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares
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Nov 23, 2011 - 16:52andylefty
And illegible type here. Weak copy.
Graphic Designer at Central Saint Martins College of Art and Design
Nov 23, 2011 - 17:03Billoughsby
I like the series, and the type on the first two. The last one hurts a bit for legibility, yes, but the illo and style are ok.
Don't know how this was used, but as a full page in a newspaper, it would produce something worth tacking up.
Art Director |
That's it.
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