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Trade-in campaign, Lawn mover

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Stendahls, Sweden for Jonsered, within the category: House, Garden.

Caption

Trade-in days
Make sure your old workmate doesn't end up in mistery. We will buy your used machine regardless of manufacturer or condition. Visit your local dealer or www.jonsered.com

Advertising Agency: Stendahls, Sweden
Art Director: Nicklas Gottrup
Copywriter: Bo Brunoson
Key Account Manager: Håkan Hermansson
Photographer: Carl-Johan / Paulin
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luispiter's picture

What

luispiter
Activity Score 2756
comunication
the_lizard_king's picture

Too creepy and too wannabe! I think it cud be shown in a better way. Maybe something lying in dust which went unnoticed with a www.jonsered.com written on the dust or probably something in the attic with a price tag or something. Again this is something that i instantly pulled out of my head.
But this ad is not very impressive!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

khronos's picture

u dont present a complete picture...what do u have that will make the customer come there? looks like you were aiming for an award, and trying to be slick, failed miserably.
sorry it just doesnt work

khronos
Activity Score 998
Copywriter
kurtberengeiger's picture

OMG

kurtberengeiger
Activity Score 7323
Copywriter
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