Truck

Campaign
Agency Network: 
Published/Aired: 
October 2009
Johnson & Johnson:  Truck

Description

Print advertisement created by Kolle Rebbe, Germany for Johnson & Johnson, within the category: Health.

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Art Director: Eva Schertz
Copywriter: Malik Benamara
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chamindarathnayake's picture

good

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Guest's picture

hahahahahaha

Guest
funky_frogii's picture

whats the product?

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

munirgee's picture

Its Gel !!! Big thing in small whole... lol

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

Guess you never used it..... LOL

Guest
jorj's picture

Good, the other one is funnier - naughtier!

jorj
Activity Score 638
Art Director at Senior Art Director
munirgee's picture

funny! lol

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Hellas's picture

this made me laugh! why such a low rating though..?

Hellas
Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

prasanno's picture

Nice ;-)

prasanno
Activity Score 102
Graphic Designer
everartz's picture

funny campaign...

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

It´s not good at all. There was a much clever one in 2001 from Brazil. I cant find it on the net but the package was smaller than the product itself. And the benchmark more lubricant ads is still this one: http://www.outoforder.net.au/images/lubricant.jpg

Guest
Juan Cabral's picture

This doesn't work for me. KY has made already very clever and funny campaigns. It's hard to make something fresh out of it.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

very cool. only wished the box wasn't so prominent. just a logo would've suffice. but neat overall.

Guest
Guest's picture

old many done thinking on a fake client.

Guest
Rabubi's picture

This is a very old and lazy idea.

Rabubi
Activity Score 560
Copywriter
Guest's picture

huge scam, you'll need much lub to get it through the juries

Guest
Guest's picture

Very funny. What a great way of showing exactly what the product does.

Guest
lucdesaulniers's picture

I like this one. Better than the cat. More macho lol

lucdesaulniers
Activity Score 1145
Camilo Machado's picture

This is just hilarious. Quick and to the point without having to elaborate at all.

Camilo Machado
Activity Score 35
Art Director
braindance's picture

this is great! also love the image style

braindance
Activity Score 36
sgre2504's picture

this is funny!

sgre2504
Activity Score 137
Art Director
Guest's picture

Great idea! Well done

Guest
rolling.stone's picture

haaaaaaaaaa haaaaaaaaaaa
but doesn't KY gel meant for some other purpose :)

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

JavierGarza's picture

que producto se anuncia?

JavierGarza
Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) |

http://allaboutmktg.posterous.com | http://www.twitter.com/javierge

theanc's picture

Always the same approach. And it's getting worse.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

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