Advertisement

Green

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

Print advertisement created by BBDO, Chile for Johnson & Johnson, within the category: Health.

Caption

Kids cry, but it’s not the shampoo’s fault.

Advertising Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Directors: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrators: Miguel Vergara, La Mano Estudio
Log in or register to post comments

Highest Rated

Peter Frank's picture

No thanks.

Peter Frank
Activity Score 532
Peter Frank's picture

No thanks.

Peter Frank
Activity Score 532
printlover's picture

ouch

printlover
Activity Score 587
alex razzaghi's picture

Good job . it's not easy to be original

alex razzaghi
Activity Score 243
9701701@qq.com's picture

Cute image. How about to take kids out of the glass cap?

9701701@qq.com
Activity Score 59
Creative Director |

Life itself doesn't have meaning, which should be created by ourselves.

ChuckN's picture

Different. But ugly.

ChuckN
Activity Score 139
Copywriter
RichardCl's picture

I think you're making it more difficult to figure out by using the big glass eye.

You don't need the eye, to get the concept across.

I'd focus on getting the concept across cleanly.

RichardCl
Activity Score 121
andylefty's picture

Can't recognise the object in this one. Other too are okay but there is something slightly forced about the whiteness.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jackmancer2017's picture

So you see tears with this shampoo. Quite the opposite of what it's trying to say.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

Different, but not super.

kleenex
Activity Score 52690
Web Designer/Developer
@ravdi's picture

nice illustration

@ravdi
Activity Score 50
Graphic Designer
imagineit's picture

Not sure about this - don't get it, don't like it - bit freaky

imagineit
Activity Score 550
certaintly's picture

ugly art. poor choice of execution. insight was good, couldve been a really fun ad. id have gone with some kind of illustration

certaintly
Activity Score 3994
Advertisement