Agency Network: 
Published/Aired: 
October 2009
Johnson & Johnson:  Cat

Description

Print advertisement created by Kolle Rebbe, Germany for Johnson & Johnson, within the category: Health.

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Art Director: Eva Schertz
Copywriter: Malik Benamara
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Highest Rated

Guest's picture

again and again and again????????

Guest
Guest's picture

pussy in the hole?

slight mixup there

Guest
jorj's picture

Hihi!!!!!!!!!!!!

jorj
Activity Score 638
Art Director at Senior Art Director
munirgee's picture

lol... funny

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

sirvan's picture

Yay, slimy hair!

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Honest Dave's picture

Surprised nobody referenced the diet pepsi ad yet.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

krautland's picture

yeah, total ripoff.

krautland
Activity Score 3212
Art Director at erm... no calls please.
rolling.stone's picture

I also thought of the same

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

Gives visual meaning to: "Lubricates well, puts it into the tightest of places."

Guest
Juan Cabral's picture

I thought the kitty had drunk Diet Pepsi..

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Surprised no one has mentioned he KY-Jelly ad that was done 2 years before the Pepsi ad which unashamedly used exactly the same art work I might add.

Guest
Rabubi's picture

I can't believe this ad did not get slated. It's an old rehashed idea. And a mouse hole. The first thought from a student's mind.

I also really wish KY advertising could move away from the concept formula that is "big object in small place."

Rabubi
Activity Score 560
Copywriter
Jumo's picture

Agree. Everybody likes this ads, just because of the product. But ideas are not so funny, not so awsome.

Jumo
Activity Score 592
Art Director |

Jumo

dsklan's picture

the cats head is about as big as the hole, what means the hole big enough for the entire cat!

dsklan
Activity Score 1924
Art Director at homeshop
Bob08's picture

Why not licking his whiskers. Intelligent cat, goal achieved.

Bob08
Activity Score 749
braindance's picture

cat is already inside the hole, would be better if half of him were in

braindance
Activity Score 36
blacksmurf's picture

more interested from the pic of braindance than the kitty ad.
lol

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Guest's picture

yeah i think so that~!

Guest
theanc's picture

Done before and better.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

again and again and again????????

Guest
theadversary's picture

An age-old concept... total ripoff... and used totally inappropriate, wtf, lubricate your cat?

theadversary
Activity Score 30
joelapompe's picture
joelapompe
Activity Score 4031
arturasatryan's picture

The idea is stronger and more relevant then for diet pepsi. Cool

arturasatryan
Activity Score 153
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