Description
Print advertisement created by Boys and Girls, Ireland for John West, within the category: Food.
Because sometimes their brains need a little extra help.
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Rory Hamilton, Shane Langan
Photographer: Adrian Stewart

bhy hee in jails? he too yang no?
Amnestia International :)
Digital product designer | Custom URL shortener and smart links

kind of confusing with his head (brain) involved in the action. the other one's better.
I like the other one better because there is anticipation, while on this ad he is already in trouble. Not even a John West would help him now!
OMG i laughed at this but it so crude, pure little kid i wanna help, am gonna cry!!! Look at his little face all filled with anguish!
Ah... John West's new canned child brain with extra omega 3......delicious!
genial!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
love the line... but dont begin with "because" :-)
boy needed little more confused/good expressions here.. to portray the concept more clearly ....
Dang
I would have liked this if this hadn't already been done a lot better. And even if this is for a different product it feels very 'stolen'. Hope that's not the case.
This is what I'm referring to:
http://www.colensobbdo.co.nz/#/Work/59/Calciyum/
Really like this series! :-)
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hahaaha... "stupid kid!" i love this ad - i cant tell you how many times ive thought that of kids... and a dolts ;-)