Beehive

Campaign
Agency Network: 
Published/Aired: 
May 2010
John West:  Beehive

Description

Omega 3 is proven to improve brain function and development in children. John West contains Omega 3, because sometimes childrens' brains need a little extra help.

Print advertisement created by Boys and Girls, Ireland for John West, within the category: Food.

Caption

Because sometimes their brains need a little extra help.

Advertising Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Rory Hamilton, Shane Langan
Photographer: Adrian Stewart
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TommyO's picture

Hilarious - only the copy could be better. I'm tired of copies that start with "sometimes... etc".

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Dzsoi's picture

I like it too. Well, I think they should have skipped the 'Because...' formula. 'Sometimes their brains need...' is okay with me.

Dzsoi
Activity Score 8609
Copywriter
Phil Lestino's picture

You'll be glad to notic3e that this one starts with 'because'....

Phil Lestino
Activity Score 1684
HJ8909's picture

I dont like it!

HJ8909
Activity Score 26
Guest's picture

OoOoOoo... and you are?

Guest
Guest's picture

love this campaign! hilarious!!

Guest
Smore's picture

scary

Smore
Activity Score 54
Art Director at Oxygen Communications
Hiperion's picture

well done :)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
paumarques's picture

felicitats! excelent campanya!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

really great! hilarious! I also think no need to put because.

Guest
picktokyo's picture

I hate the "because..." format. It's like looking at first year student's work

picktokyo
Activity Score 1404
Copywriter at JWT
Dreambang's picture

the font and the style used for the copy didn't go with the concept .. very basic one ..
and the image is also very dark cant see clearly stick in boys hand..

it could be better :-(

Dreambang
Activity Score 239
Creative Director at India |

Dang

philippertl's picture

Haha, I love it! :-)

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Guest's picture

It's not that funny. It's very studenty and it insults parents by saying buy this for your kids because they may be a bit thick.

Guest
velle's picture

we were ALL stupid as kids......... then we NEVER grow out of it, really :D

velle
Activity Score 1550
Copywriter
Guest's picture

reminds me of the National Geographic Kids stuff done by Fox P2 and the National Geographic stuff is Waaaaay better

Guest
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