Description
Print advertisement created by Grey, Australia for John West, within the category: Food.
John West
The best
Executive Creative Director: Ant Shannon
Art Director: Tim Holmes
Copywriter: Brendon Guthrie
Production company: Electric Art
Account Director: Ben Dalla Riva
Agency Producer: Sandi Gracin
Retoucher: Paul Gawman
It kinda makes me sad. Not sure why...
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Maybe cause it looks more like an environmental topic, like 'stop ocean pollution'.
EASY, BASIC, AND nothing new
The concept is ok, but with the art direction I end up feeling sorry for the bear (the expression? the string bag? maybe the fact everything else is natural?) and as if I would be robbing the poor bear if I bought the product.
I feel that if it would work better as part of a tv campaign where some character could be put in the bear (maybe it is and we didn't see the ad)
the bear looks like he is drowing..
sending off the wrong vibe. no no no
-------------------------------
Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
Very sad...
Latest Collections
