Description
Print advertisement created by Grey, Australia for John West, within the category: Food.
John West
The best
Executive Creative Director: Ant Shannon
Art Director: Tim Holmes
Copywriter: Brendon Guthrie
Production company: Electric Art
Account Director: Ben Dalla Riva
Agency Producer: Sandi Gracin
Retoucher: Paul Gawman
Highest Rated
Maybe cause it looks more like an environmental topic, like 'stop ocean pollution'.
It kinda makes me sad. Not sure why...
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Maybe cause it looks more like an environmental topic, like 'stop ocean pollution'.
The concept is ok, but with the art direction I end up feeling sorry for the bear (the expression? the string bag? maybe the fact everything else is natural?) and as if I would be robbing the poor bear if I bought the product.
I feel that if it would work better as part of a tv campaign where some character could be put in the bear (maybe it is and we didn't see the ad)
sending off the wrong vibe. no no no
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