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Agency Network: 
Published/Aired: 
June 2011
John West:  Bear
John West Print Ad -  Bear

Description

Print advertisement created by Grey, Australia for John West, within the category: Food.

Caption

John West
The best

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Art Director: Tim Holmes
Copywriter: Brendon Guthrie
Production company: Electric Art
Account Director: Ben Dalla Riva
Agency Producer: Sandi Gracin
Retoucher: Paul Gawman
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Highest Rated

john ler's picture

Maybe cause it looks more like an environmental topic, like 'stop ocean pollution'.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
morse's picture

It kinda makes me sad. Not sure why...

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

john ler's picture

Maybe cause it looks more like an environmental topic, like 'stop ocean pollution'.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
pierrelastname's picture

EASY, BASIC, AND nothing new

pierrelastname
Activity Score 2869
Copywriter
Bob.C's picture

The concept is ok, but with the art direction I end up feeling sorry for the bear (the expression? the string bag? maybe the fact everything else is natural?) and as if I would be robbing the poor bear if I bought the product.

I feel that if it would work better as part of a tv campaign where some character could be put in the bear (maybe it is and we didn't see the ad)

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

abdeLooK's picture

the bear looks like he is drowing..

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
gadgets's picture

I agree...

gadgets
Activity Score 1063
ace85le's picture

sending off the wrong vibe. no no no

ace85le
Activity Score 3935
Marketing Manager |

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purshotham's picture

Very sad...

purshotham
Activity Score 457
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