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Bushveld

Campaign
Agency Network: 
Published/Aired: 
August 2013

Description

Print advertisement created by Y&R, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.

Caption

It's easier to see them at the Joburg Zoo.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun
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morse's picture

LOL. I can't find it. I guess that's the point.

morse
Activity Score 18087
Art Director |

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pierrelastname's picture

Negative message: Easy doesn't means better.

pierrelastname
Activity Score 2869
Copywriter
jackmancer2017's picture

Great claim, very true one.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
certaintly's picture

fake photo but nice idea

certaintly
Activity Score 3994
kleenex's picture

yes it is a nice idea.

kleenex
Activity Score 53276
Web Designer/Developer
lzhlnrzn's picture

The headline makes for a powerful campaign line for WWF instead as it basically states the obvious decline in the number of endangered species in the wild and the visual says it better because you can't even see the animal in question.

lzhlnrzn
Activity Score 196
Copywriter |

IZN

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