Anti-Litter Campaign, Chameleon

Agency Network: 
March 2011
Johannesburg Zoo:  Anti-Litter Campaign, Chameleon


Print advertisement created by Y&R, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.


Animals Can't Be Recycled. Please Don't Litter

Advertising Agency: Y&R, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Art Directors: Steve Dirnberger, Rory Welgemoed
Copywriter: Leon Kotze
Photographer: Des Ellis
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Highest Rated

jagadeesh's picture

for me the usage of the word "recycle" with animals doesn't make any sense..

Activity Score 743
YJ's picture

I like the idea, but the execution is awful in my opinion. Bad photography and even worse retouching. I would expect a better campaign from Y&R.

Activity Score 376
Art Director
rephlex's picture

it doesn`t feel these animals have any problem with it

Activity Score 64
Creative Director |


jagadeesh's picture

for me the usage of the word "recycle" with animals doesn't make any sense..

Activity Score 743
dadada's picture

agree, the claim is confusing

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ishiboy's picture

What's the connection???

Activity Score 497
Creative Director at Mumbai, India
Tash004's picture

Love it. Well executed, great concept

Activity Score 48
Art Director at Ogilvy JHB Brand Activation
Brainchild Theories's picture

For the people who don't understand: If you liter you could cause problems with the fragile ecosystem of some animals due to chemicals or injury from eating. The lizard is disappearing into the trash. It's not as graphic as what really happens, but It sends a message graphically.

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
zethu starz's picture

mmm biggest question... what connection is there to the can and the chameleon?

zethu starz
Activity Score 13
Graphic Designer at 60 layers of cake
Glut's picture

worst of the series. bad retouching. although is a interesting thought

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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