Ice cream

Agency Network: 
June 2008  Ice cream


Print advertisement created by Scholz & Friends, Germany for, within the category: Professional Services.

Advertising Agency: SCHOLZ & FRIENDS, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer, Tabea Rauscher
Photographer: Hans Starck
Account Supervisors: Katrin Voss, Sascha Kruse
Advertiser's Supervisor: Stefan Kraft
Graphic Designers: Ferdinand Ulrich, Julia Hauch
Styling: Petra Hoefer/CISEL
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jazarah's picture

reminded me with their previous campaign:

good stuff, I like it

Activity Score 1262
anas's picture

Good One

Activity Score 9
Graphic Designer
iRIO's picture

Yea. good one But absolutly identique

Activity Score 224
Heads's picture

Scholz & Friends always tries to wring out their campaigns once they won. Sorry dudes, but this one ist just too 1:1. Why not concept on another WERU-campaign? I have only seen 4 of them by now.

Activity Score 194
Copywriter |


petek's picture

Yeah, and actually they get worse, too. I don´t understand why the cannes jury gave away another lion for WERU this year.

Activity Score 1894
Creative Director
Heads's picture

Right you are. But that's what we can learn from a award-based agency like Scholz&Friends: how to obtain as much creative credit as possible.

Activity Score 194
Copywriter |


mad professor's picture

O.M.G. jobs in town - again and again.

The original idea was for mtv.

then scholz copy + paste it -

4 years ago and won awards with a obvious stolen idea.

but never to stop showing the same campaign in different

machines for years and years - is ridiculous.

its the same like showing the weru window campiagn for ten years

again and again.

mad professor
Activity Score 28
Art Director
EvilSquall's picture

And who made the idea for mtv?
Scholz did.
I guess it's hard to steal your own idea, is it?

Activity Score 35
Frits Harkema's picture

In many countries, this is a great job. Those Germans, never satisfied with what they have. Not everybody can be a soccer star that loses the EC final.

Frits Harkema
Activity Score 713
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