Also From This Campaign 3
Description
Print advertisement created by Instinct, Russia for job.ru, within the category: Professional Services.
It's crucial - to find the job you're born for on time
Creative Directors: Roman Firainer, Yaroslav Orlov
Copywriter: Yaroslav Orlov
Art Director: Roman Firainer
Confusing. I get it's a job site but the photo + copy is odd. Maybe due translation.
I like it, copy goes along with the picture very well.
I actually think the picture isn't effective. It needs to go much further. I mean, the guy kind of looks like a bad ass, an old man bad ass motocrosser. So all I'm left feeling is, "man I'm glad this guy eventually figured out what he was meant to do." I wish it showed us something bad happening because he found his calling too late in life. Then the copy would work better.
He is a plausible motorcyclist at this age.
Write a wise saying and your name will live forever – Anonymous.
The translation from Russian is a bit muddled. To simplify: "It's important to find the right job (your job) at the right time". Good piece -- with its effect based on irony.
thank you for the translation. now it makes more sense.
good one.
is this the man from SAW ? the horror movie???
But, this isn't a job... it's a hobby...
This Copy was false translated. It meens: find your Job in time.
I agree with the point from Guest. An air stewardess is a job. Being a biker or a cheerleader usually isn't.
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