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Oldies, Flight attendant

Campaign
Agency Network: 
Published/Aired: 
December 2010
job.ru:  Oldies, Flight attendant

Description

Print advertisement created by Instinct, Russia for job.ru, within the category: Professional Services.

Caption

It's crucial - to find the job you're born for on time

Advertising Agency: Instinct, Moscow, Russia
Creative Directors: Roman Firainer, Yaroslav Orlov
Copywriter: Yaroslav Orlov
Art Director: Roman Firainer
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Highest Rated

Davosk's picture

Ha, she looks like one of flight attendants on my first flight with Olympic Airlines.

Davosk
Activity Score 4811
Art Director
Davosk's picture

Ha, she looks like one of flight attendants on my first flight with Olympic Airlines.

Davosk
Activity Score 4811
Art Director
Cheerriiee's picture

I guess its not too late then.. haha

Cheerriiee
Activity Score 952
Graphic Designer
Anonymous Author's picture

She was quite possibly born before the advent of air travel.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Wordnerd's picture

good insight there. but the campaign isn't clear. you don't know if she was born to be a flight attendant, but realized it too late, or if she has wasted her live as a flight attendant.

i think the execution should be something completely different. this doesn't work right

Wordnerd
Activity Score 6692
Copywriter
CuriousPencil's picture

See your point Wordnerd, but the ad works either way. She could have wasted her life as a flight attendant, because she didn't find the job she was born for on time. Which makes its logic pretty bulletproof.

CuriousPencil
Activity Score 4225
Copywriter
akshaysrikar's picture

The copy could've just read 'Find the right job in time'.

akshaysrikar
Activity Score 420
India
Dzsoi's picture

Or "You better find the right job in time", and then Wordnerd would be satisfied.

Dzsoi
Activity Score 8611
Copywriter
Wordnerd's picture

i think you can do better than that, dzsoi ;)

no really this is okay. i just got the feeling there are deeper ways to do a campaign than old peoples portrais and headlines

Wordnerd
Activity Score 6692
Copywriter
Dzsoi's picture

I am not a big fan of this campaign, I just made a suggestion for a more precise headline! Oh well, it may sound like I would be a big fan... :/

Dzsoi
Activity Score 8611
Copywriter
CuriousPencil's picture

If we're gunning for the right headline, it's "Find the right job before it's too late."

CuriousPencil
Activity Score 4225
Copywriter
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