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Racing, 4

Campaign
Agency Network: 
Published/Aired: 
July 2008
JK Tyre:  Racing, 4

Description

Print advertisement created by Contract, India for JK Tyre, within the category: Automotive.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Director: Natwar Singh
Copywriter: Pranjal Bordoloi
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Highest Rated

Both Sides of the Brain's picture

It's good to see a headline-driven campaign after so long.

Although I'd love to say that someone is taking pains to write headlines I don't see anything new here. It's probably something I would have written a few years ago as a cub writer. I'm not trying to bring someone's talent crashing down. I'm just saying that some more thinking should have been done on this campaign. It's nice. But just about.

Let's try a fresher approach.

Of course, it's just my two bits.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
Crisp One's picture

I feel like the type isn't prevalent enough.
Should take up more of the composition,
Cuz the way it is, it just looks like a
industry ad.

Crisp One
Activity Score 2005
Other at New York
Both Sides of the Brain's picture

It's good to see a headline-driven campaign after so long.

Although I'd love to say that someone is taking pains to write headlines I don't see anything new here. It's probably something I would have written a few years ago as a cub writer. I'm not trying to bring someone's talent crashing down. I'm just saying that some more thinking should have been done on this campaign. It's nice. But just about.

Let's try a fresher approach.

Of course, it's just my two bits.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
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