A Rebellious Spirit, 3

July 2017
Jim Beam: A Rebellious Spirit, 3


This campaign was inspired by the fact that bourbon, America’s only native spirit, was born out of rebellion. Surly whisky distillers in Pennsylvania weren’t so keen on the taxes ole G.W. laid on them, so they rebelled. Those who weren’t taken prisoner fled to Kentucky, which at the time was the wild frontier.

Print advertisement created by Miami Ad School, United States for Jim Beam, within the category: Alcoholic Drinks.


There's no such thing as a bad bourbon, but there are unruly ones.

Advertising Agency: Miami Ad School, Miami, Florida, USA
Art Director: Deyanira Guerrero
Copywriter: Paul DeMontpellier
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