Trays

Campaign
Agency Network: 
Published/Aired: 
October 2010
JetBlue:  Trays

Description

Print advertisement created by Mullen, United States for JetBlue, within the category: Transport.

Caption

Trays. Knees. Never the two shall meet.
The most legroom in coach. jetblue.com

Advertising Agency: Mullen, USA
Executive Creative Director: Mark Wenneker
Group Creative Director: Tim Vaccarino
Group Creative Director: Dave Weist
Digital Creation: Jamie Ferreira
Associate Creative Director: Jesse Blatz
Log in or register to post comments
Felicitas_Pauker's picture

Poor visual, great copy. But this is just my opinion...

Felicitas_Pauker
Activity Score 179
shahidali's picture

brain, brawn, never the two has met in this ad.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

jackblack's picture

Wonderful idea. I want to like the art direction... ah, heck, I like the art direction. Pretty refreshing for an airline. Nice job.

jackblack
Activity Score 2363
Art Director
krautland's picture

someone looked at the guardian ads and tried to copy the design.
http://adsoftheworld.com/media/print/the_guardian_owned_by_no_one

and they failed. these stick figures look like they're half standing.

krautland
Activity Score 3214
Art Director at erm... no calls please.
paminarendra's picture

great copy boring art...

paminarendra
Activity Score 2
Art Director at Saatchi and Saatchi |

NJ

jackmancer2017's picture

I like it. I think the art direction is very depentant of personal taste here.

jackmancer2017
Billoughsby's picture

The art makes a more positive impression when you see the entire series, imo. It gains momentum. Maybe that's a weakness; not sure. And the copy's cute. Like.

Billoughsby
Activity Score 5160
Art Director |

That's it.

Roger Keynes's picture

Direct, clean, quirky campaign.
Very "budget airline".
Sweet brand line.
And yes, that art direction grows on you! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

I was expecting more from Mullen.

Guest
Ed Rapport's picture

Something about this ad is cool.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Girlfireice's picture

Copy=Great

Girlfireice
Activity Score 254
Copywriter at Trainee
Hiperion's picture

Art too close to The Guardian campaign.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Advertisement
Featured Content

Latest Collections

Advertisement