Biggest rival

Agency Network: 
Published/Aired: 
December 2016
Jeito Condom: Biggest rival
Jeito Condom Print Ad - Biggest rival

Description

A condom brand had the courage to promote the rivals brands in order to alert consumers against HIV. It is a way to invite every one to join the cause.

Print advertisement created by DDB, Mozambique for Jeito Condom, within the categories: Health, Pharmaceutical.

Caption

Use either one. Our biggest rival is HIV.

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Luis Guimarães
Art Director: Adriano Morais
Copywriters: Raoni Leão, Catarina Martins
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Highest Rated

kleenex's picture

Winner!!!

kleenex
Activity Score 58777
Web Designer/Developer
Dzsoi's picture

I'd have made more obvious which one is my product.
Great out-of-the-(marketing)-box thinking by the way!

Dzsoi
Activity Score 8603
Copywriter
kleenex's picture

Winner!!!

kleenex
Activity Score 58777
Web Designer/Developer
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