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Unicorn

Campaign
Agency Network: 
Published/Aired: 
March 2008
Jeep:  Unicorn

Description

Print advertisement created by BBDO, Thailand for Jeep, within the category: Automotive.

Caption

Prove it.
Only in a Jeep.

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Annop Indravudh
Creative Group Head: Rawewan Booncharoenpantawee
Copywriter: Arnicknard Krobnoparat
Art Director: Ruangrit Jankong
Illustrator: Chubcheevit Studio / Kowit Wattanarach
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Highest Rated

umeshmisra's picture

Conceptually it's nice. But apart from creatives, will the end reader really understand it instantly. And that too when people are in the habit of turning pages immediately.

umeshmisra
Activity Score 42
Vasant Creative catalysts
meganishaute's picture

Ugh.

meganishaute
Activity Score 26
umeshmisra's picture

Conceptually it's nice. But apart from creatives, will the end reader really understand it instantly. And that too when people are in the habit of turning pages immediately.

umeshmisra
Activity Score 42
Vasant Creative catalysts
sonucoues2002's picture

"EXPLORE THE IMPOSSIBLE" with jeep

sonucoues2002
Activity Score 804
visualizer
Wordnerd's picture

apart form the art chosen here (which makes me really throw up), i think the miss their target completly! jeep and cheesy fairytale creatures? doesn't fit for me

Wordnerd
Activity Score 6692
Copywriter
Brainsugar's picture

in 2004 Nissan did better, with the incredible creaures seen where only a Nissan can go.

Brainsugar
Activity Score 1631
Copywriter
trishikh's picture

I think the treatment is great. The message is very clear. For people those who dont get it at a go, will always get the concept once they locate the Jeep logo.

trishikh
Activity Score 9
delhi
jumpp21's picture

jumpp21

Interesting visual idea (short of illustration style..bad) Line is not relevent to true Jeep owners. They don't have to prove anything. Close but no sugar.

jumpp21
Activity Score 26
leo burnett |

jumpp21

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