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Trailer, 3

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Leo Burnett, France for Jeep, within the category: Automotive.

Advertising Agency: Leo Burnett France
Creative Director: Xavier Beauregard
Art Director: Rémi Lascault
3D artist: Jean-Marie Vives / Watchout
Art buyer: Claire Sougy
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BLACKPIXEL's picture

idea?

BLACKPIXEL
Activity Score 468
Graphic Designer
hmaffia's picture

The boat was attached to the Jeep during the adveture, I guess.

It´s an interesting idea, but no way in hell this would work with avarage consumers.

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

Neli lo's picture

really poor idea

Neli lo
Activity Score 11
Grrrr's picture

That's what I call great. Bravo, guys.

Grrrr
Activity Score 1961
Illustrator
kleenex's picture

Why? Why?? Why???

kleenex
Activity Score 53248
Web Designer/Developer
morse's picture

I like. It's cool.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Sell the product without showing it. Kudos.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
metis's picture

Brilliant. Lovely work.

metis
Activity Score 413
Copywriter
mmackinven's picture

But why would you take a boat off-roading like that??? Poor boat!

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

bakamono's picture

People over thinking much?

Cool idea

bakamono
Activity Score 1002

because therefore it is

N17's picture

Good job!

N17
Activity Score 475
Creative Director
Uncertain's picture

Not realistic at all, but I get it. I like.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

Lisbon freak's picture

Simplicity with benefit without showing an icon product= magic!

Lisbon freak
Activity Score 496
Creative Director at Toronto
Susu's picture

very poop execution. poor*.

Susu
Activity Score 11
decadeuk's picture

oh yeah, drive in mud with a jeep. that's a great idea. RIP advertising

decadeuk
Activity Score 12
skeMaMen's picture

The first idea was: Damn, that Jeep is too fast, faster than a photographer's finger...

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

anibalestrella's picture

i like execution it's simple, the message kind of confusing though, need a tag line?

anibalestrella
Activity Score 4
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