Description
Print advertisement created by BBDO, Mexico for Jeep, within the category: Automotive.
Executive Creative Director: Héctor Fernández
Creative Directors: Agustín Esteban
Art Directors: Agustín Esteban, Antonio Cué
Copywriters: Omar Sanchez, Diego Gonzalez
Highest Rated
It had a print ad too: http://adsoftheworld.com/media/print/volkswagen_tiguan_parrots
Glad you like it because you can now explain it to me.
You have to hate advertising in order to truly love it.
My friend... These three parrots mean traffic signal... and this is how they are showing where jeep can reach... I hope this helped...
By the way I dont like it much... its weak...
"Simplicity is the ultimate sophistication"
This is like that Lego's ad. You won't see a periscope without the title of the ad. Then it doesn't work and didn't deserve a Lion. But that's fine. Someone's has a better paycheck now.
One way they could have made it better would be to have them going up and down instead sitting on different branches of the tree instead of next to one another. Also, you coul perhaps have one just landing (preferably the green) to signify which one is "lighting up"
They need a headline, so everyone could now what do the birds signifie....
It' already done in France for the VW Tiguan. But there is words explaining the strategy. It says something like: 4x4 Tiguan. For the lovers of the city..
http://www.dailymotion.com/video/x3fqo4_pub-volkswagen-tiguan
It had a print ad too: http://adsoftheworld.com/media/print/volkswagen_tiguan_parrots
C'mon...
Where is Joe la Pompe when u need him?!
http://www.youtube.com/watch?v=L-veh6JN1Is&feature=related
no lo pude haber dicho mejor.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
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Jaggy.
Jaggy, MICA Ahmedabad
I think the campaign of Tiguan 4X4 its much better than this, and its another idea, a very different tought.
This campaign of BBDO its so Done, so 90s the tought. Weak and Done.
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