Tourists, 2

Campaign
Agency Network: 
Published/Aired: 
June 2018
Jeep: Tourists, 2

Description

Print advertisement created by FCB, Argentina for Jeep, within the category: Automotive.

Caption

Go Where They Won't Go.
Explore more atJeepexperience.com.ar

Advertising Agency: FCB&FIRE Buenos Aires, Argentina
Executive Creative Director: Lulo Calio
Creative Director: Seba Visco
Copywriter: Franck Marciano
Photographer: Martin Parr / Magnum Photos
Art Director: Hagall Muniz
Log in to post comments

Highest Rated

Haggiesm's picture

I get the messaging and it's very relevant. They need to be careful though. The first thing I see in this ad is the group of Asian tourists and then the headline. That combo comes across as a bit racist.

Haggiesm
Activity Score 105
Haggiesm's picture

I get the messaging and it's very relevant. They need to be careful though. The first thing I see in this ad is the group of Asian tourists and then the headline. That combo comes across as a bit racist.

Haggiesm
Activity Score 105
adam.rife's picture

Haggiesm. Why would that be considered racist?

adam.rife
Activity Score 2
Advertisement
Featured Content

Latest Collections

Advertisement