Muhammad

Campaign
Agency Network: 
Published/Aired: 
February 2009
Jeep:  Muhammad
Jeep Print Ad -  Muhammad

Also From This Campaign 2

Description

Print advertisement created by Y&R, Venezuela for Jeep, within the category: Automotive.

Caption

When he was 12, Muhammad Ali's bicycle was stolen. The policeman who took care of his report was also a boxing trainer who convinced him to start boxing.
You need to be in the right place.

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María Fernanda Lares
Art Director: Igor Bastidas
Copywriters: April Itriago, Daniela Tedesco
Illustrator: Igor Bastidas
Other additional credits: Rene Bustamante, Charles Rodriguez, María Fernanda Lares, Daniela Tedesco
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Highest Rated

theanc's picture

I liked it!

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

WHAT!!!!!

Guest
Wordnerd's picture

oh, this nice idea was badly violated to fit the brief. it hurts

Wordnerd
Activity Score 6620
Copywriter
Audrius Kubrik's picture

You know, the LIFE Kiss is believable; but the thing with this story is that it happened by a beautiful accident, not because of a well calculated machinery. So I'm gonna pass on that, thanks.

Audrius Kubrik
Activity Score 828
Vilnius
Guest's picture

the only interesting point i spotted in the illustration was a black cat standing in front of a "Whites only" restaurant. They should have played more on such ironies.

Guest
otto54's picture

This is a very interesting point of view. Expecially for a GPS.
I like that.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

SandMan69's picture

I get the idea, but the story would be more suited to a Police recruitment ad perhaps? It seems that if the cop was reporting to a crime, then he'd not only know where he was going, but had been called/sent there, making the whole "hey you should get a GPS" message redundant in this case. As was mentioned above, this used to be a good idea, but then some hatchet men went to work on it Cuban style and now it's dead.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Guest's picture

at the age of 12 the name of the guy was CASSIUS CLAY - and not ALI

Guest
AXAY555's picture

so this ad is wrong at the first place.

AXAY555
Activity Score 582
Graphic Designer
AXAY555's picture

so this ad is wrong at the first place.

AXAY555
Activity Score 582
Graphic Designer
theanc's picture

I liked it!

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

theanc's picture

I liked it!

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

I thought the fun of owning a Jeep is precisely the opportunity to get lost.

Guest
Guest's picture

So... the line and the meaning of the line are in complete and total contradiction to the product. The logic is severely flawed.
Life is happenstance... get lost and you'll never know what you find....

Guest
Guest's picture

it's pretty. pretty shitty.

Guest
Jet Propulsion Lab's picture

It's been a looooooooong time since I've seen such a twisted-around, convoluted message for such a straight-forward product. The artwork isn't helping the matter at all, either.
"Interesting", "Different", "Fresh" alone does not make an ad convincing or effective.
Having seen MUCH simpler, smarter, engaging ads done for the same product before, I must say this work is an epic failure. And that's putting it mildly...

Jet Propulsion Lab
Activity Score 10669
Copywriter
Guest's picture

The concept is pretty inventive. I like it! They should have worked on their verbage a little more before rushing this to print..

Guest
just write's picture

not bad at all but a chance of improvement is certainly there...

just write
Activity Score 649
Copywriter at Banyantree communications
Guest's picture

good

Guest
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