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Mermaid

Campaign
Agency Network: 
Published/Aired: 
March 2008
Jeep:  Mermaid

Description

Print advertisement created by BBDO, Thailand for Jeep, within the category: Automotive.

Caption

Prove it.
Only in a Jeep.

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Annop Indravudh
Creative Group Head: Rawewan Booncharoenpantawee
Copywriter: Arnicknard Krobnoparat
Art Director: Ruangrit Jankong
Illustrator: Chubcheevit Studio / Kowit Wattanarach
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Highest Rated

NITROXROX's picture

Reminds me of the Land Rover campaign where you see a weird looking animal and was something like as discovered by Land Rover or something like that. Won a couple of years ago.

NITROXROX
Activity Score 130
Creative Director

Comments

meganishaute's picture

This would be so much better if it were actual fantasy photography. The painting really throws it off, it looks like one of those "felt paintings" that glow with a black light from the 90's.

meganishaute
Activity Score 26
sonucoues2002's picture

COPY LINE SHOULD BE "EXPLORE THE IMPOSSIBLE"
NICE ART

sonucoues2002
Activity Score 804
visualizer
vasiem_sid's picture

i get where they are pointing, but the execution wud've been wayyyyyy better!

R,
V

vasiem_sid
Activity Score 42
Mobilink Gsm
wahwah's picture

really bad art

wahwah
Activity Score 120
Ogilvy&Mather
NITROXROX's picture

Reminds me of the Land Rover campaign where you see a weird looking animal and was something like as discovered by Land Rover or something like that. Won a couple of years ago.

NITROXROX
Activity Score 130
Creative Director
Ravages's picture

On the contrary, I think the art is good. So is the idea.

Ravages
Activity Score 842
everartz's picture

i dont like this campaign...beh!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Mr.Top's picture

Another good idea down the drain on execution.

Mr.Top
Activity Score 728
Geko's picture

Ok, good layout. Now show me the ad.

Geko
Activity Score 161
Art Director
FlyingDogs's picture

Love it!

FlyingDogs
Activity Score 968
Copywriter
credosian's picture

dosent really work wonders for the brand.

but i personally love the art.

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

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