Advertisement

Husky & Camel

Campaign
Agency Network: 
Published/Aired: 
June 2008
Jeep:  Husky & Camel

Description

Print advertisement created by BBDO, Malaysia for Jeep, within the category: Automotive.

Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Ronald Ng
Art Directors: Gary Lim
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser's Supervisor: Sally Hong
Log in to post comments
capobvious's picture

damn that shit's dope.

capobvious
Activity Score 68
Silverinha's picture

Are they kissing? I don't get it.

_________________________
A life without a Boatsplash, it's not worth it.

Silverinha
Activity Score 65
Pianista
primo_susto's picture

HAHAHAH you two above pieces of ASS dont get a shit even if you smell it

primo_susto
Activity Score 440
Graphic Designer
kergu's picture

Just great!

kergu
Activity Score 6795
wildbore's picture

wonderful!

wildbore
Activity Score 749
Creative Director at - - -
Vaneka's picture

excelent!!!!!!!

Vaneka
Activity Score 2
Santander´s Group
caju's picture

look different

caju
Activity Score 123
Other
jorge00's picture

I wanna know how one comes up with shit like this. its fucking great.

jorge00
Activity Score 76
Art Director at TBWA Dom. Rep.
veroruvioli's picture

I like it!

veroruvioli
Activity Score 82
capywriter's picture

nice, not surprising it picked up gold in Cannes today ;)

capywriter
Activity Score 5512
Copywriter at Freelance
caju's picture

its nice, but a gold in cannes?

caju
Activity Score 123
Other
dasgoodads's picture

WOW. Jeep, I tip my cap to you.

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

Nthngmn's picture

love it. so different.

Nthngmn
Activity Score 626
Art Director
vaoleo's picture

Perfect....

Its Fresh!

Good Ad!

vaoleo
Activity Score 81
Embrion Publicidad
AMOXITO's picture

It looks pretty fresh! I have a little issue with the proportions of the camel, maybe it is just me, but it looks a bit odd.

At the end of the story, really good stuff!

AMOXITO
Activity Score 12
Graphic Designer
Mr. Cool Supreme's picture

Very cool.

Mr. Cool Supreme
Activity Score 142
Creative Director at JWT Hong Kong
krautland's picture

that was unexpectedly cool.

krautland
Activity Score 3214
Art Director at erm... no calls please.
miko1aj's picture

cannes lions. Totally deserved.

miko1aj
Activity Score 3086
NatalieM's picture

Great visual. Where did these ads run? I'm trying to understand the strategy here.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

askon's picture

Enough people trying to get credit?

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

efox5's picture

Unbelievable nice

efox5
Activity Score 85
mrtalented's picture

deserves a gold lion!

mrtalented
Activity Score 2171
Creative Director
Quink's picture

interesting.....

Quink
Activity Score 234
Copywriter
whitespace's picture

... a little bit contrived, is it not?

whitespace
Activity Score 1953
Creative Director
iwannatalktosamson's picture

I want what the creative team was smoking when they came up with this!
Awesome!

iwannatalktosamson
Activity Score 701
Jamaica Ad School
nile's picture

great !!!! excellent idea!!

nile
Activity Score 14
visualiser
funky_frogii's picture

just amazing.......................

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Shanty Mathew's picture

A bushman touching elbows with an eskimo. A dog sucking a camel's face. And a 4X4. What do they all have in common? Cannes Gold - no less.

Sometime it just makes you want to hang your head and cry. Sob.

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Sourgirl's picture

Very nice! It somehow reminded me of this logo: http://logopond.com/gallery/detail/6608

Sourgirl
Activity Score 40
Art Director at Romania |

"Let's keep it clean!"

marcomfouad's picture

great

marcomfouad
Activity Score 204
Art Director
CharlieR's picture

simply wonderful.

CharlieR
Activity Score 92
düsseldorf
meng's picture

bloody nice. but why are there 2 copywriters credited on an ad with no copy? glory hunters? lol

meng
Activity Score 54
Art Director
SandMan69's picture

They wrote the words used to describe the concept to the art directors.

It's a team effort.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Ahmed Bahaa's picture

Super innovation..
excellent

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

el_pira's picture

Good art for an old concept.

el_pira
Activity Score 160
Copywriter
iT-iS-i's picture

Man I can't believe this got cannes.

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Ad Fanatic who hate Rip-Offs...'s picture

5 Art Directors...

Ad Fanatic who ...
Activity Score 58
Art Director
SandMan69's picture

I wish I could type "Gang signs", cos I'd be throwing some up in respekt to dis piece yo'.

Bam! (that was on right there.....sorry)

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Summerson's picture

O.M.G its just perfect

Summerson
Activity Score 30
Copywriter at copywriter
fen1x's picture

wow cool
sooooooo simple

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
360 grados's picture

AWESOME !!!!!!!!!!!!!

360 grados
Activity Score 305
Graphic Designer
cokarabesk's picture

holly molly man!

cokarabesk
Activity Score 2
Art Director |

die you fucking nazi!!!

silva2008's picture

superb!

silva2008
Activity Score 6
copywriter
revolver's picture

gold

revolver
Activity Score 8
Art Director
adconsumer's picture

If you didn't know it was a Jeep ad, you wouldn't know it was an ad.

adconsumer
Guest's picture

I know this comment comes a bit late in the game, but hey.

It definitely works as a piece of art, but I'm not sure if it succeeds as an ad.

It's clever and visually witty, but what will the consumer take with him after looking at this ad? I mean, something deeper than brand recall or "That was cool husky + camel =jeep lolz."

I'm not slagging the ad or the people behind it. It's a great piece of creative thinking, and I'm sure it fulfills the brief.... but what does it DO to and for the public?

Am I missing something here?

Guest
askon's picture

Jeep is the best of both worlds, winter wastelands and dry deserts... It's kind of self explanatory, but I guess your average pillock wouldn't grasp that.

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Guest's picture

not bad needs some adjustments, because the intersection of the camel and the other animal is not quite the exact of the jeep, isn't it!!

Guest
qasemx's picture

I don't like it couse the intersection of the tow animals is not exactly the shape of a jeeeeeeeeeeeeeeeeeeeeep, is'nt it!!!

qasemx
Activity Score 13
Art Director at Saatchi & Saatchi
mayankbarolia's picture

superly done.. awesome \m/

mayankbarolia
Activity Score 144
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now