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Greatness, 3

Campaign
Agency Network: 
Published/Aired: 
September 2010
Jeep:  Greatness, 3

Description

Print advertisement created by GlobalHue, United States for Jeep, within the category: Automotive.

Caption

Greatness comes from a well-crafted lineage. Here's ours.
Sometimes the pursuit of greatness starts with the ones who come before us. So to our legendary history we've added a bit of opulence. Ingenuity meets craftsmanship to create new American style. Introducing luxury for all terrain, the 2011 Jeep Grand Cherokee.
Greatness isn't just built, it's earned.

Advertising Agency: GlobalHue, Detroit, USA
Creative Directors: Vida Cornelious, Dolph Kawaleck
Art Directors: Dilam Mattia, Aubrey Walker, Bert Loera
Photographer: Scott Harben / SEE Pictures
Producers: Alicia Conner / SEE Pictures, Michael Miller, Lori Mass
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jackmancer2017's picture

It's something new but I don't like it. Probably has something to do with the agency spending less time translating this ad then making it in the original language.

jackmancer2017
morse's picture

I understand the strategy, but this just makes Jeep look old and boring instead of classic and fun.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture

So, Detroit... who's dah broad?
And who's funeral is she goin' to?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

whitewhite's picture

hehehe Keynes, I like your comment more than this ad. So waht's the deal with the 3-ad campaign.. Just changing the photographs? And aren't there better ways to capitalize on lineage

whitewhite
Activity Score 251
Copywriter
dadada's picture

nice art direction, really beautiful

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Billoughsby's picture

Nice use of Ashland carved panel molding. Would have liked to see a little more egg and dart here.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

boring. all the ads look the same. different wood perhaps?

Guest
thatcliffguy's picture

Serious lack of communicating the new attributes of the 2011 model.

I understand the strategy but I don't think this hit home with the primary Jeep GC audience.

I'm not seeing any opulence married with any all terrain capabilities.

thatcliffguy
Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

twitter.com/thatcliffguy

Ed Rapport's picture

I'm not really feeling the fact that the vehicle reminds me of something... I don't know what it reminds me of? Not sure what benefit it is too consumers to see a portrait of some random woman in a black and white photo. I don't see nothing 'terrain' about this ad? If you are introducing this as an all terrain vehicle, then please show some terrain somewhere, at least in the background. Not feeling this one Vida=(

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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