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Greatness, 2

Campaign
Agency Network: 
Published/Aired: 
September 2010
Jeep:  Greatness, 2

Description

Print advertisement created by GlobalHue, United States for Jeep, within the category: Automotive.

Caption

Greatness comes from a well-crafted lineage. Here's ours.
Sometimes the pursuit of greatness starts with the ones who come before us. So to our legendary history we've added a bit of opulence. Ingenuity meets craftsmanship to create new American style. Introducing luxury for all terrain, the 2011 Jeep Grand Cherokee.
Greatness isn't just built, it's earned.

Advertising Agency: GlobalHue, Detroit, USA
Creative Directors: Vida Cornelious, Dolph Kawaleck
Art Directors: Dilam Mattia, Aubrey Walker, Bert Loera
Photographer: Scott Harben / SEE Pictures
Producers: Alicia Conner / SEE Pictures, Michael Miller, Lori Mass
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Highest Rated

Ed Rapport's picture

Yea, I'm black and a copywriter student, and I think this ads aint the business. They all look the same, same copy, basically same art direction... Just a different portrait and mantel.. Why would anyone want to show Jeep in encased in wood? I can't see what this thing does on the open terrain.. Amateur at best.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Roger Keynes's picture

Love the 'Destiny's Child' moms pic.

Very legendarily, opulent, well crafted and lineaged! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

sirvan's picture

Global Hue is an agency for black people. Because they can't be advertised-to by people that aren't also black. Do not question the logic.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

don't like it. jeep deserves much much better

Guest
Ed Rapport's picture

Yea, I'm black and a copywriter student, and I think this ads aint the business. They all look the same, same copy, basically same art direction... Just a different portrait and mantel.. Why would anyone want to show Jeep in encased in wood? I can't see what this thing does on the open terrain.. Amateur at best.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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