Agency Network: 
Published/Aired: 
January 2016
Jeep:  GPS
Jeep Print Ad -  GPS

Description

Print advertisement created by 9 the creative shop, Portugal for Jeep, within the category: Automotive.

Caption

Introducing the Jeep Wrangler with Garmin GPS included.
In case you want to get lost.

Advertising Agency: 9 the creative shop, Lisbon, Portugal
Creative Director: Frederico Roquette
Art Director: Madalena Cassiano Neves
Copywriter: Frederico Roquette
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nickcooper's picture

wtf ?

nickcooper
Activity Score 24
Copywriter
andylefty's picture

Explain.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
andylefty's picture

Oh like the Landrover explorer ads, possibly. i.e you can explore places off-road.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
McSimba's picture

QR codes is something everyone should have a disease in childhood.

McSimba
Activity Score 18
Creative Director |

------------------------------------------------------------------------------------
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

NicoCiego's picture

Are we getting tired of the QR codes? hm, I thinks so.

NicoCiego
Activity Score 1031
Art Director at Quezon City Philippines
Deepan's picture

Really clever ad. QR code represents a maze in support of the tagline "In case you want to get lost" as well as serves its original purpose.

Deepan
Activity Score 9
andylefty's picture

Always the guy with 3 pencils who understands the ad no one else does.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
MatthewSkene's picture

LOL! Kudos.

MatthewSkene
Activity Score 36
Ron Burgundy's picture

im sorry, maaaybe you don't get the big idea here...it's a QR code thats aaaalso, a maze...jeeze, some people...

Ron Burgundy
Activity Score 1626
Art Director at Southern California
ishiboy's picture

Terrible... Trying too hard, is more like it.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
MicheleVirgilio's picture

Nothing special...

MicheleVirgilio
Activity Score 2617
Hadrons's picture

very sterile, bad for jeep's company that wants to sell us adventure & excitement.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

If this was a satirical comment on the rush to QR codes in advertising -- which apparently gives some ad people a sense they are doing something relevant for the first time in years -- I'd like it. In fact, I'd be tempted to say it deserves ten points.

This, on the other hand, a maze with no complete route through... Yeah. Rich bit of symbolism there.

Billoughsby
Activity Score 5154
Art Director |

That's it.

brookjohnston's picture

Love the line. QR code just gets in the way.

brookjohnston
Activity Score 296
St. Lawrence College
kleenex's picture

The company just did not want you to miss the QR code.

kleenex
Activity Score 58777
Web Designer/Developer
CommandZ's picture

Oh look, a QR code, how 2011. Next!

CommandZ
Activity Score 2515
Creative Director
Ron Burgundy's picture

if they were dead set on this ginormous QR, I feel like it coulda raised itself a few bars by making the thing out of terrain, viewed from a top down, sort of google earth perspective.

Ron Burgundy
Activity Score 1626
Art Director at Southern California
CommandZ's picture

Or extruded in an isometric 3D like a hedgerow.

CommandZ
Activity Score 2515
Creative Director
sydney rose's picture

i guess dat would b grt!! snc dey r talkin abt da gps!!! gus idea!!!

sydney rose
Activity Score 8
Other at Idea works
dgilbert's picture

Didn't really get it till I read the comments, cool idea with making it a maze but the execution needs some more work.

dgilbert
Activity Score 20
Art Center School of Design
jimdhaem's picture

Nice site, added apost to my blog www.qrcartist.com about your QR code ads:

http://www.qrcartist.com/2012/ads-of-the-world-qr-code-ads/

jimdhaem
Activity Score 2
Michigan Industrial Tools
Blashyrkh's picture

My phone had QR code reader since 5 years ago. Now it is considered old phone. Y TEH FCUK qr became so popular only in 2011?

Blashyrkh
Activity Score 32890
Art Director
olgamarb's picture

Funny use of QR codes!

olgamarb
Activity Score 70

olgaberceanu

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