Agency Network: 
May 2009
Jeep:  Garage
Jeep Print Ad -  Garage


Retouching Bernie Solo

Print advertisement created by BBDO, United States for Jeep, within the category: Automotive.

Advertising Agency: BBDO Detroit, Troy, USA
Creative Director: Mike Stocker, Robin Chrumka
Art Director: David Harpster
Copywriter: Mike Stocker
Illustrator:Photographer: Dennis Wiand
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Chris's picture

I think the retouching needs a little work, looks a little flat.
Otherwise nice idea.

Activity Score 1935
Art Director
TSD Agency's picture

don't get it -- why upside down? retouching is weak...

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

Guest's picture

in the suburbs of the U.S everyone stores their "toys" in garage: hockey sticks, bikes, sleds, kayaks, etc... Jeep is yet another toy for the playground of the world. Old insight? Yes. But it's a nice solve and nicely executed.

tytpol's picture

Just another one...

Activity Score 777
Copywriter |

pwizzle's picture

upside down to show that the jeep is another one of your outdoor adventure toys, like your kayak, bike, etc.

nice idea. agree the artwork is a little 2D.

Activity Score 17
silvi's picture

nothing new

Activity Score 4170
SoCH_TO's picture

Don't Get it

Very Pooooooooooooooor

Activity Score 970
Art Director |

Live with Passion

cryingmouse's picture

Jeep is the only toy for a real men

Activity Score 49
Copywriter at CW
thedesignaddict's picture

No idea why the Jeep is upside-down.

Activity Score 5403
Art Director at Freelance
kurtberengeiger's picture
Activity Score 7349
Anonymous Author's picture

Toy connection is a good idea, but this makes it look like a wreck.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

Is real old.....

IRONWORKS's picture

At first i thought of is a floor cleaning ad and that is why all stuff have to hang on the wall included the heavy jeep.

Sorry guys, don't make any sense at all and photo retouching can be improve.

Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
kenbrown's picture

Tired concept. I think I've seen a few of these kinds of jeep images in several car photographers portfolios.

As to those who don't get it, really? Pwizzle spelled it out as well as anyone could.

Activity Score 4
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