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Enjoy the Ride

Agency Network: 
Published/Aired: 
January 2013
Jeep:  Enjoy the Ride
Jeep Print Ad -  Enjoy the Ride

Description

Print advertisement created by FCB, Israel for Jeep, within the category: Automotive.

Advertising Agency: Shimoni-Finkelstein-Barki Draft Fcb, Tel-Aviv, Israel
Creative Director: Tal Perlmuter
Art Director: Nir Gutraiman
Copywriter: Efrat Abudi
Illustrator: Alex Melik Adamov
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Highest Rated

TheSmirkingFox's picture

"Hey how about showing driving a jeep is like being in a roller coaster because it's fun and bouncy? But be careful, it has to show nature, because jeep is for the countryside."

That is just so literal... Just, wow.

TheSmirkingFox
Activity Score 145
Planner
jackmancer2017's picture

Any danger of this being interpreted the wrong way? E.g.; driving a Jeep is like riding a rollercoaster; no control at all.
The headline seems a bit of an afterthought - and much more at place in this ad; https://www.youtube.com/watch?v=HrWKXO1qwPM

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Nike Diesel's picture

First of all a roller coaster is constantly connected to it's rails, etc, whatever... We rarely hear any news about some random roller coaster accident so I think it is pretty fair to say it is pretty safe. IMO.
Second, I don't follow your link except the line.
Third, it's a first thought on both concept and the horrendous visual.

Nike Diesel
Activity Score 13718
Art Director
bate_palmas's picture

I agree with Nike Diesel it's conceptually infantile

bate_palmas
Activity Score 1479
TheSmirkingFox's picture

"Hey how about showing driving a jeep is like being in a roller coaster because it's fun and bouncy? But be careful, it has to show nature, because jeep is for the countryside."

That is just so literal... Just, wow.

TheSmirkingFox
Activity Score 145
Planner
Ad Analyst's picture

Any newcomer from Ad school would not even think about such childish idea how DraftFCB can is out of me!

Ad Analyst
Grrrr's picture

The picture evokes safety, but on the other hand is really this kind of thrill jeep wants to promise us?

Grrrr
Activity Score 1961
Illustrator
kleenex's picture

Where is the jeep???

kleenex
Activity Score 58793
Web Designer/Developer
Spoonfeederxxx11's picture

Fired!!!

Spoonfeederxxx11
Activity Score 184
Copywriter
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